watchpaul: Meth campaign debuts new ads

Thursday, December 06, 2007

Meth campaign debuts new ads

ER Meth campaign debuts new ads
But will they be on a par with the Montana Meth Project?
(image from MMP's first campaign below) Follow that link, the new spots are just as powerful. "Our first campaign focused on the impact Meth has on the individual—the user. Our latest ads show the collateral damage that occurs to users' family and friends. This new concept is based directly on input from Montana teens."
Tom Siebel
Montana Meth Project Founder and Vice-chairman

7 comments:

Anonymous12/06/2007 11:07 PM
Those ads will make you cry.
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Rose12/06/2007 11:13 PM
Those ads should run nationwide.
They're gut wrenching and powerful - and effective...
MONTANA METH PROJECT SUMMARY RESULTS
The Problem
As of September 2005 Montana was overwhelmed by methamphetamine abuse:

Montana ranked #5 in the nation for Meth abuse
50% of inmates were incarcerated for Meth
50% of foster-care admissions were Meth-related

THE CAMPAIGN
From September 2005 through September 2007, the Meth Project sustained a large-scale, statewide prevention campaign spanning TV, radio, billboards, newspapers, and the Internet. This campaign included:

45,000 TV ads
35,000 radio ads
10,000 print impressions
1,000 billboards

IMPACT
Montana Market Results: 2005-2007
As of September 2007:

Montana ranks #39 in the nation for Meth abuse
Teen Meth use has declined by 45%
Meth positive employee drug testing has declined by 70%
53% decrease in Meth-related crime

"The Meth Project is very simply changing the nature of crime control in Montana. As of 2005, the Montana criminal justice system was overwhelmed by the consequences of Meth. If we are able to continue to make the kind of progress we have seen in the past two years, methamphetamine will have changed from a crisis to a manageable problem."
Montana State Attorney General Mike McGrath
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Anonymous12/07/2007 7:06 PM
Rose...the ads won't be anywhere nearly that powerful. In fact, in my opinion, are weak on delivery.
But, what do I know? Perhaps a little bird told me.
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Rose12/07/2007 7:40 PM
No. I didn't think they would be. Though to be fair, they don't have the budget to put together the people it would take to do something that powerful.

I did see that their intent was to let people know help was there, not to be judgemental.

I wonder if Montana Meth Project has thought about letting other states and communities purchase rights to run the ads in their own areas.
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Anonymous12/08/2007 2:59 PM
The Humboldt County Health and Human Services are trying to make to ads appear completely local. With a local appeal. Frank Jager is a good start.

Mind you, anything the County Health Department does is a really good effort. Even if all they did was show the #800 number for thirty seconds.

My only complaint is that they are very concerned with not offending anyone with icky images. It's a little too late for that. Just hang out around 4th and 5th Streets and on Broadway in Eureka.
Political correctness runs rampant throughout our county as you already may know.

Personally, I think the features in the newspaper were more about slapping themselves on the backs for the wonderful job they are doing.

I'm also not real keen on Jimmy Smith and the Health Department pitching the public on the radio to donate money to help them pay for the meth ad campaign. That's a move I don't quite understand. But, then I don't spend my time lanquishing in meeting after meeting after meeting after meeting discussing such matters.

But....It still is a very good effort to educate and get help for those affected by meth in the community.
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Rose12/08/2007 3:56 PM
I trust Mike Goldsby to do an excellent job - and to know the kind of message that needs to get out. He was behind the great ad campaign that used to run for St. Joseph Hospital's Program. I just hope he was able to hire good help to produce these. I look forward to seeing them.
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Tony12/11/2007 4:35 PM
Just passing through. That is really scary, I wonder how our state (Washington) ranks. I think I'll Google it.

Thanks...

Tony's Daily Blog
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Paul Gallegos

The Humboldt County Grand Jury found that "Weak leadership and poor managerial practices" have undermined the office... Implicit in all evidence gathered by the Grand Jury - including interviews with the D.A. (Paul Gallegos) - is the unfortunate truth that the D.A. (Paul Gallegos) exhibits a limited understanding of how things are done in the department" Gallegos "lacks the global perspective needed to keep the department operating efficiently," and quotes an unnamed staff member as saying, "The D.A. (Paul Gallegos) does not fully understand the functionality of many of the things we do here" - Years later, in his own words: "I’m not an administrator, they didn’t elect me to be an administrator, they elected me to make sure this office runs..."

Douglas & Zanotti

CASE TOSSED The district attorney misrepresented the law and failed to provide evidence of former Eureka Police Chief David Douglas' and Lt. Tony Zanotti's innocence during a criminal grand jury inquiry into the 2006 shooting death of Cheri Lyn Moore, defense attorneys argued in court documents filed Thursday... ”Our judicial system stands as a real and necessary check on the grand jury indictment process,” one of the documents states. “This court has the authority and the means by which to halt this prosecution, which is justified neither by the undisputed facts, nor by the law.”

Gallegos has taken what was "arguably the state's best small DA's office, with a cutting edge CAST program that "trained the trainers"... into a bunch of time serving bureaucratic wannabee brown nosers, lightly sprinkled with a couple of earnest learners who are sure to split as soon as possible.

One weeps for Max Cardoza who won Angellel, and for Maggie Fleming who won so many impossible victories. Mired in Humboldt for personal reasons, they have to suffer the ignominy of working for Paul, with Yougo, yes, yougo who has freed more people as a prosecutor than he did as a defense attorney. As has Paul. Anonymous comment

Gallegos has answers for everything. I’ve never met anyone whose answers came so quickly, with such polish - except about his law school(s). He likely sounded the same way when promising to get prosecutors off their anachronistic “at will” status and onto civil service status. It never happened. Indeed, he told them, “Disloyalty will not be tolerated” – a real morale builder.

He sounds great. What progressive doesn’t want to believe in him? But it’s a myth. He’s an intellectual lightweight and self-aggrandizer who tries to please everybody with glib answers. Jim Fahey for The Arcata Eye

The Humboldt County DA's office is one of the most exciting prosecutorial
offices in California.

Its District Attorney, Paul Gallegos, is willing to charge anyone who commits
wrongdoing--no matter how wealthy, sacrosanct, or ruthless. He believes in total equality before the law. He also plans to be innovative in promoting programs of prevention and treatment. He wants to make it the best prosecutorial office of its size in the nation.... Gallegos' Help Wanted ad

Gallegos' OWN Quotes

★ ...District Attorney Paul Gallegos said he believes the statute of limitations clock, even on misdemeanors, doesn't start running until law enforcement knows or reasonably should have known of the offense. In this case, Gallegos said, that means the statute of limitations would not run out at least until Feb. 8, 2009, or one year after Gundersen's arrest and the discovery of the photographs in question...

★ "...some people actually molest out of different feelings, some times out of feelings of love....” DA Gallegos explaining why Child Abuse prosecutions were down

★ “I never said that the information was not available under the Freedom of Information Act. Quite the contrary, I informed you that our use of force policy is not a public record.” Paul Gallegos to the Times Standard 5/25/07

★ ...“One is that I do everything to make people happy which means I don’t stand for anything except for just something,” he said. “The other is I stand for something and I try to be a leader and take some people, a group of people, a community someplace and I say guess what folks, this is who I am. I stand for your beliefs. We share these beliefs or we don’t. You get the option to judge that. This is who I am and I am committed to leading us this place, wherever it is...." Eureka Reporter Gallegos defends record, looks ahead 7/3/2005

★ Note the difference between what he SAID, and what he DOES..."...So what are these issues? Top on Gallegos' list is the proliferation of "garbage cases," small-time crimes and overcharged cases that he said are clogging up the court system.

Garbage cases, said Gallegos, come in two forms: Cases that would lose if actually brought to trial and cases that are overcharged for the crimes committed. The idea behind filing both kinds of garbage, he said, is to get the defendant to plead guilty, netting a conviction without having to go into court.

Again, the IRONY is astounding! Look at what he SAYS, and then think about what he DOES! "Probably 95 percent of the cases that are filed plead guilty. In fact, there are a lot of cases that are filed on the assumption they will plead guilty, because of the time and expense involved in defending them. But these cases shouldn't even be filed in the first place, because if they were challenged, they would lose," Gallegos said. Better yet: If they weren't filed at all, it would save the county time and money...." North Coast Journal 2/21/02 Too bad he didn't take his own advice.

★ “Tim’s a stud,” he said. “He really is; anyone would be stoked to have him.” Gallegos on his second in command right hand man Assistant District Attorney Tim Stoen. (Former second in command right hand man to Jim Jones/People's Temple.)

NOTE:

"Helping Crush Progressivism" - ie: exposing the predatory litigious orgs and those who seek power for power's sake.... The original purpose of watchpaul is to post important documents relating to Humboldt County District Attorney Paul Gallegos and his handlers who seek to gain power through the acquisition of political offices. This includes, but is not limited to, the manipulations of "Humboldt Watershed Council," "EPIC," "Baykeeper," and other activist groups - the unregulated orgs. It also includes the master manipulators, such as Richard Salzman and Ken Miller.

Links to key stories and documents are also included in the sidebar, so that you do not have to try to scroll back through what has become a lengthy series of posts. I encourage you to use the Search and Labels features as well.

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Thursday, December 06, 2007

Meth campaign debuts new ads

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