ER Meth campaign debuts new ads
But will they be on a par with the Montana Meth Project?
(image from MMP's first campaign below) Follow that link, the new spots are just as powerful. "Our first campaign focused on the impact Meth has on the individual—the user. Our latest ads show the collateral damage that occurs to users' family and friends. This new concept is based directly on input from Montana teens."
Tom Siebel
Montana Meth Project Founder and Vice-chairman
But will they be on a par with the Montana Meth Project?
(image from MMP's first campaign below) Follow that link, the new spots are just as powerful. "Our first campaign focused on the impact Meth has on the individual—the user. Our latest ads show the collateral damage that occurs to users' family and friends. This new concept is based directly on input from Montana teens."
Tom Siebel
Montana Meth Project Founder and Vice-chairman
Those ads will make you cry.
ReplyDeleteThose ads should run nationwide.
ReplyDeleteThey're gut wrenching and powerful - and effective...
MONTANA METH PROJECT SUMMARY RESULTS
The Problem
As of September 2005 Montana was overwhelmed by methamphetamine abuse:
Montana ranked #5 in the nation for Meth abuse
50% of inmates were incarcerated for Meth
50% of foster-care admissions were Meth-related
THE CAMPAIGN
From September 2005 through September 2007, the Meth Project sustained a large-scale, statewide prevention campaign spanning TV, radio, billboards, newspapers, and the Internet. This campaign included:
45,000 TV ads
35,000 radio ads
10,000 print impressions
1,000 billboards
IMPACT
Montana Market Results: 2005-2007
As of September 2007:
Montana ranks #39 in the nation for Meth abuse
Teen Meth use has declined by 45%
Meth positive employee drug testing has declined by 70%
53% decrease in Meth-related crime
"The Meth Project is very simply changing the nature of crime control in Montana. As of 2005, the Montana criminal justice system was overwhelmed by the consequences of Meth. If we are able to continue to make the kind of progress we have seen in the past two years, methamphetamine will have changed from a crisis to a manageable problem."
Montana State Attorney General Mike McGrath
Rose...the ads won't be anywhere nearly that powerful. In fact, in my opinion, are weak on delivery.
ReplyDeleteBut, what do I know? Perhaps a little bird told me.
No. I didn't think they would be. Though to be fair, they don't have the budget to put together the people it would take to do something that powerful.
ReplyDeleteI did see that their intent was to let people know help was there, not to be judgemental.
I wonder if Montana Meth Project has thought about letting other states and communities purchase rights to run the ads in their own areas.
The Humboldt County Health and Human Services are trying to make to ads appear completely local. With a local appeal. Frank Jager is a good start.
ReplyDeleteMind you, anything the County Health Department does is a really good effort. Even if all they did was show the #800 number for thirty seconds.
My only complaint is that they are very concerned with not offending anyone with icky images. It's a little too late for that. Just hang out around 4th and 5th Streets and on Broadway in Eureka.
Political correctness runs rampant throughout our county as you already may know.
Personally, I think the features in the newspaper were more about slapping themselves on the backs for the wonderful job they are doing.
I'm also not real keen on Jimmy Smith and the Health Department pitching the public on the radio to donate money to help them pay for the meth ad campaign. That's a move I don't quite understand. But, then I don't spend my time lanquishing in meeting after meeting after meeting after meeting discussing such matters.
But....It still is a very good effort to educate and get help for those affected by meth in the community.
I trust Mike Goldsby to do an excellent job - and to know the kind of message that needs to get out. He was behind the great ad campaign that used to run for St. Joseph Hospital's Program. I just hope he was able to hire good help to produce these. I look forward to seeing them.
ReplyDeleteJust passing through. That is really scary, I wonder how our state (Washington) ranks. I think I'll Google it.
ReplyDeleteThanks...
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