What does it cost?

What does it cost to hire a guy like Michael Shellenberger?

http://www.spinproject.org/resources/pr_consultants/cost.html

WHAT DOES IT COST?

Rates range dramatically. It is important to have a sense of your budget before embarking on a quest for PR help. Know your range.There is no set formula for what a consultant will charge and what you get for the money. At a minimum expect to spend around $5,000 for a short but significant media effort. This would include placing and pitching stories, producing the press kit, arranging interviews. More prestigious and/or experienced consultants will charge more, ostensibly to take advantage of their greater media access through their media lists.

One environmental justice group signed a contract for about $20,000 for a major two to three-month campaign that included story placement in key national media. Another organization spent about $7,000 for a shorter campaign that scored them a handful of good media hits locally and nationally.

http://www.spinproject.org/resources/pr_consultants/list.html